Nba licensing agreements

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James Herbert 3 min read. All of the games in question offer microtransactions, which serve as an increasingly lucrative revenue stream for Take-Two. Basketball is one of just two major professional sports, the other being soccer, in which there is still legitimate competition in the challenging market for simulation video games.

Electronic Arts also has a licensing agreement in place with the NBA and NBPA for its long-running NBA Live franchise, which is still working its way back from a disastrous series of miscues in the early years of this decade. But a deal like the one announced Tuesday is another reminder of the barriers to entry in the sports gaming field. For instance, the PlayStation 4-exclusive MLB The Show series has been the only simulation baseball title in the console space since There are no indications that any other publishers are interested in getting into the market anytime soon.

None of that comes cheap. This section contains licensing agreements for Getty Images products. To learn more about how to purchase licensed images and purchase images with our online price calculator, please see in the help section in the Price section of photos under purchase of images. A combination of hard work, healthy instincts and incredible passion have allowed the brothers to move their business from a single road vehicle to a leading sports-lifestyle brand that combines sport and style in a unique way.